These restaurant marketing tips are so easy to utilize, you’ll be kicking yourself for not implementing them earlier. The hospitality industry as a whole is so competitive, everyone is looking for an edge. If you’re ready to be a top restaurant or bar with a steady stream of new and existing customers, keep reading!
We get it – sometimes you’re not in a place where you’re ready to hire a restaurant marketing agency like Corkscrew Agency. That’s ok, because we still want to help you help yourself. Let’s get started with these super easy restaurant marketing tips.
Restaurant loyalty program
This is actually easier than you think. If you’re a more casual establishment, and you want to get repeat restaurant customers, try doing a simple punch card. Buy five burgers, get the 6th one free (or whatever you sell). Diners and grab and go spots have been doing punch cards for ages because it works. Just design and print these so customers can bring them along when they come to eat. Your waiter or salesperson can punch out a section each time customers visit.
Of course, there are various ways to build a much more innovative, streamlined and interactive loyalty program for restaurants. Look at Starbucks or TGI Fridays for example. Everything is electronic or on an app. Members can track points, get freebies and more. But if you’d like to go that route, that may be something to get expert help with.
Influencer events
While this may not be for everyone, hosting an influencer event can really get the word out about your restaurant or bar. Offer free food and drinks and treat them like kings and queens. Hire a photographer or videographer (this looks better than using a cellphone, but I you have to you have to). They can grab creative content for both you and the influencers to use and share across social platforms.
Business partners
If you know a business that shares a similar audience of customers, reach out. Chances are, they could be agreeable to a mutually beneficial partnership where they offer discounts for your customers and you offer discounts for their customers. Start contacting potential businesses today!
Social media exchange
If you don’t have time to post, or want to build an army of micro influencers, offer a free dessert or appetizer in exchange for a Facebook or Instagram post with some hashtags (and make sure they tag your bar or restaurant). Monitor your sales, and make sure this is something you can handle. More often than not, however, the ROI for this exchange is well worth it.
Find your way onto food delivery apps
A lot, and I mean a LOT of people are ordering from food delivery apps. It’s important that your restaurant is a part of that. We’re at a point where there is a solid customer base that doesn’t go out to eat and only orders through these apps. If they can’t find you, you’ve just missed out on a lot of potential sales.
There are a lot of other ways to advertise, but these easy restaurant marketing tips are a great way to start. If you’re still looking for more aggressive and advanced ways to grow your establishment, don’t hesitate to reach out to Corkscrew Agency any time.
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